Copy writing

Thursday, June 7, 2012

AWAI’s Accelerated Program for Six-Figure Copywriting

The American Writers & Artists (“AWAI”) Accelerated Program for Six-Figure Copywriting is also known as Michael Masterson’s copywriting course. Why?
Masterson is the real reason everyone chooses the AWAI course, because everyone wants to learn from the best.
Having sold over $1 billion of products and services using direct-response copywriting, Michael Masterson is one of the most successful copywriters ever. He’s the mastermind who helped grow Early To Rise and Agora Financial into hundreds of millions in annual profits, and the author of bestsellers like Automatic Wealth and Ready, Fire, Aim.
And Masterson is the primary author of AWAI’s Accelerated Program for Six-Figure Copywriting. It’s become the most highly touted course in the copywriting industry thanks to Masterson’s accomplishments.
The question is, does it live up to the hype?

A Comprehensive Course for Becoming a Copywriter

The answer is . . . absolutely.
Where lots of other courses try to wow you with a big collection of CDs or DVDs, Michael Masterson’s Accelerated Program for Six-Figure Copywriting just walks you through the process, step by step. It takes you from what copywriting truly is, all the way to starting your own copywriting or direct marketing business.
At over 700 pages, it’s also pretty big in its own right. The program includes:

A manual with 41 chapters and three appendices, written as a true training manual and filled with examples and assignments to help you apply the information
A swipe file called the “Hall of Fame book” that included some of the most successful sales letters ever published, as well as commentary on why they work
A package to help you write your first sales letter, including an opportunity to win $10,000 from AWAI by writing a sales letter for them
A bonus report titled “How to Safely and Quickly Change Careers,” which give you advice on how to transition into a career in copywriting
A subscription to The Golden Thread, a weekly newsletter that keeps you supplied with the latest marketing tips and advice
A subscription to DirectResponseJobs.com, a site with listings of job openings for copywriters

Finally . . . A Down-To-Earth Guide to Professional Copywriting

Really though, the size of AWAI’s copywriting course isn’t what makes it worth buying. Its biggest selling point is the straightforward, almost humble approach to explaining copywriting with as much clarity as possible.
Some of the other famous copywriters waste hundreds of pages blustering about their achievements before they start trying to teach you anything. I don’t know about you, but that gets on my nerves. If I buy your course, stop trying to sell me. Just tell me what I’ve paid you to teach me.
Michael Masterson and his co-authors do exactly that. Instead of coming off as a big sales pitch, the course reads more like a highly engaging step-by-step blueprint. You get the feeling that they actually want you to succeed, not just buy another course or seminar.
It’s also clear. Unbelievably clear. In some of the other copywriting courses I’ve reviewed, I’ve had a hard time seeing how they connect all of the ideas together, but not here. With the way the course is organized, it’s easy to understand all of the separate parts of the copywriting process.
But the practical aspect of this course that I like most are the assignments. The way they want you to practice what they preach is what makes this a true training program, rather than some hyped-up information product.

Who should invest in AWAI’s copywriting course?

Anyone who’s serious about becoming a professional copywriter.
It’s actually the first course you should buy. Not to imply it’s elementary, but rather it’s probably the only course you’ll ever need. After reading through the manual, you’ll have a solid understanding of how the copywriting business works, beginning to end.
It’s also indispensable for experts. I’ve accumulated several swipe files by now, and I have to say that the Hall Of Fame Book is one of the best among them. Instead of just giving you a collection of sales letters, they tell you what’s so good about them, helping you to incorporate those elements into your own copy.
You can also use it as a desk reference, and that’s why you’ll see AWAI’s program mentioned more than any other. People don’t just buy it and set it aside. They use it for the rest of their career.

Get Started Today … Risk Free

For the value it provides, I’m actually a little shocked on how inexpensive this course is. With many of its competitors coming in over $1,000, you can get started for way less than you might think.
Plus, AWAI offers a 30 day guarantee—if for any reason you decide you don’t like it, you can receive a full refund with no questions asked. Like anyone who is highly confident in what is being offered, they take all of the risk, not you.
So take a look. Click here to read through the offer page, and if you like what you read, kick off your copywriting career with the most highly recommended course in the industry.
This review written by Copyblogger Associate Editor Jon Morrow. Links to the AWAI course are affiliate links.

SEO Copywriting Made Simple

This free report reveals the tips, secrets, and strategies of writing for search engine optimization.

SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that almost 85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself.
While keyword research is still crucial, search engine algorithms have evolved. Google treats the trust and authority of your domain, what others think about your content, and the words they use to describe it in links as an important indication of quality and relevance.
Thanks to blogging and social media platforms, more people than ever are able to cast their vote on what’s relevant by linking to it, bookmarking it, and tweeting it. Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords.

How to Create Compelling Content that Ranks Well in Search Engines

This free 27-page report written by Copyblogger founder Brian Clark provides you a step-by-step strategy for creating content that scores links, is highly readable and engaging, and ranks well in search engines. You’ll discover:

Why SEO Copywriting Still Matters
How Search Engines Work
Why You Have to Spoon Feed Search Engines
The 5 Essential Elements of Search Engine Keyword Research
How to Create Cornerstone Content That Google Loves
Five Link Building Strategies That Work
Five Areas to Focus On for Effective SEO Copywriting
Why Writing for People Works for Search Engines
How to Make SEO Copywriting Simple

This free report is yours with no obligation, registration, or email address required. Simply click the link below to download How to Create Compelling Content that Ranks Well in Search Engines:

And don’t forget to check out Scribe, our SEO software that makes SEO copywriting simple.

Copywriting Tutorials for Crafting Effective Copy

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action.
So, whether you’re looking to sell something or build traffic by earning links from others, you’ll need to tell compelling stories that grab attention and connect with people so they’ll respond the way you want.

10 Steps to Effective Copywriting

This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterward, you’ll get recommendations for professional training, plus links to tutorials on SEO copywriting and writing killer headlines.

Writing Headlines: The Most Important Copywriting Skill

Most writing designed to persuade sinks or swims right out of the gate. Whether the title of an article or the headline of a sales page, readers make snap decisions based on a quick scan of the top of the page. More often than not, they’ll simply move on to something else unless you craft an excellent headline. Learn how to write headlines that work with the Magnetic Headlines tutorial.

Training for Copywriters

Copywriters are some of the highest paid writers in the world, but to become a truly proficient and profitable copy expert, you’ll need to invest time and energy in studying the craft. Some of the hottest copywriters around have developed copywriting courses that will get you on the road to a lucrative career.

Copywriting for Search Engine Optimization

SEO copywriting is the art of writing web page copy that is appealing to human readers, but also ranks well for specific search terms that people are looking for in search engines. Search engines have now become much more sophisticated, so the fundamentals of solid copy writing are more important than ever. Get SEO copywriting tips and secrets here

Copywriting

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It has been suggested that Search engine optimization copywriting be merged into this article or section. (Discuss) Proposed since September 2011.

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (January 2010)

Not to be confused with Copyright.

Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares.
Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. Copy can also appear in social media content including blog posts, tweets, and social-networking site posts.
Content writing on websites may include among its objectives the achievement of higher rankings in search engines. Known as "organic" search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal.

Copywriters

Most copywriters are employees within organizations such as advertising agencies, public relations firms, company advertising departments, large stores, marketing firms, broadcasters and cable providers, newspapers, book publishers and magazines. Copywriters can also be independent contractors who freelance for a variety of clients, at the clients' offices or working from their own, or partners or employees in a specialized copywriting agency. Such agencies combine copywriting services with a range of editorial and associated services that may include positioning and messaging consulting, social media and SEO consulting, developmental editing, and copy editing, proofreading, fact checking, layout, and design. A copywriting agency most often serves large corporations.
A copywriter usually works as part of a creative team. Advertising agencies partner copywriters with art directors. The copywriter has ultimate responsibility for the advertisement's verbal or textual content, which often includes receiving the copy information from the client. The copywriter is responsible for telling the story, crafting it in such a way that it resonates with the viewer/reader, ideally producing an emotional response^[1]. The art director has ultimate responsibility for visual communication and, particularly in the case of print work, may oversee production. Although, in many instances, either person may come up with the overall idea for the advertisement or commercial (typically referred to as the concept or "big idea"), and the process of collaboration often improves the work.
Copywriters are similar to technical writers and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes an ad to sell a car, while a technical writer writes the operator's manual explaining how to use it.
Because the words sound alike, copywriters are sometimes confused with people who work in copyright law. These careers are unrelated.
Famous copywriters include David Ogilvy, Robert Collier, William Bernbach, Victor O. Schwab and Leo Burnett ^[2]. Many creative artists spent some of their career as copywriters before becoming famous for other things, including Peter Carey, Dorothy L. Sayers, Eric Ambler, Joseph Heller, Terry Gilliam, William S. Burroughs, Salman Rushdie, Don DeLillo, Lawrence Kasdan, Fay Weldon, Philip Kerr and Shigesato Itoi. (Herschell Gordon Lewis, on the other hand, became famous for directing violent exploitation films, then became a very successful copywriter.)
The Internet has expanded the range of copywriting opportunities to include web content, ads, emails and other online media. It has also brought new opportunities for copywriters to learn their craft, conduct research and view others' work. And the Internet has made it easier for employers, copywriters and art directors to find each other.
As a consequence of these factors, along with increased use of independent contractors and virtual commuting generally, freelancing has become a more viable job option, particularly in certain copywriting specialties and markets. A generation ago, professional freelance copywriters (except those between full-time jobs) were rare.
While education may be a good start or supplement in a budding copywriter's professional education, working as part of an advertising team arguably remains the best way for novices to gain the experience and business sense required by many employers, and expands the range of career opportunities.