Tutorials

Copywriting Tutorials for Crafting Effective Copy

Copywriting is one of the most essential elements of effective online marketing. The art and science of direct-response copywriting involves strategically delivering words (whether written or spoken) that get people to take some form of action.
So, whether you’re looking to sell something or build traffic by earning links from others, you’ll need to tell compelling stories that grab attention and connect with people so they’ll respond the way you want.

10 Steps to Effective Copywriting

This tutorial is designed to get you up and running with the basics of writing great copy in ten easy lessons. Afterward, you’ll get recommendations for professional training, plus links to tutorials on SEO copywriting and writing killer headlines.

1. Don’t Read This or the Kitty Gets It!
2. To Be or Not To Be?
3. How to Write Headlines That Work
4. Why Writing Headlines Deserves a Second Installment
   
5. The Structure of Persuasive Copy
6. Now Featuring Benefits!
7. “Kids Eat Free” and Other Irresistible Offers
   
8. This Article Rocks. . . I Guarantee It!
9. The Long and Short of Copywriting
10. The #1 Secret to Great Copy Is. . .

Writing Headlines: The Most Important Copywriting Skill

Most writing designed to persuade sinks or swims right out of the gate. Whether the title of an article or the headline of a sales page, readers make snap decisions based on a quick scan of the top of the page. More often than not, they’ll simply move on to something else unless you craft an excellent headline. Learn how to write headlines that work with the Magnetic Headlines tutorial.

Training for Copywriters

Copywriters are some of the highest paid writers in the world, but to become a truly proficient and profitable copy expert, you’ll need to invest time and energy in studying the craft. Some of the hottest copywriters around have developed copywriting courses that will get you on the road to a lucrative career.

Copywriting for Search Engine Optimization

SEO copywriting is the art of writing web page copy that is appealing to human readers, but also ranks well for specific search terms that people are looking for in search engines. Search engines have now become much more sophisticated, so the fundamentals of solid copy writing are more important than ever. Get SEO copywriting tips and secrets here

AWAI’s Accelerated Program for
Six-Figure Copywriting

The American Writers & Artists (“AWAI”) Accelerated Program for Six-Figure Copywriting is also known as Michael Masterson’s copywriting course. Why?
Masterson is the real reason everyone chooses the AWAI course, because everyone wants to learn from the best.
Having sold over $1 billion of products and services using direct-response copywriting, Michael Masterson is one of the most successful copywriters ever. He’s the mastermind who helped grow Early To Rise and Agora Financial into hundreds of millions in annual profits, and the author of bestsellers like Automatic Wealth and Ready, Fire, Aim.
And Masterson is the primary author of AWAI’s Accelerated Program for Six-Figure Copywriting. It’s become the most highly touted course in the copywriting industry thanks to Masterson’s accomplishments.
The question is, does it live up to the hype?

A Comprehensive Course for Becoming a Copywriter

The answer is . . . absolutely.
Where lots of other courses try to wow you with a big collection of CDs or DVDs, Michael Masterson’s Accelerated Program for Six-Figure Copywriting just walks you through the process, step by step. It takes you from what copywriting truly is, all the way to starting your own copywriting or direct marketing business.
At over 700 pages, it’s also pretty big in its own right. The program includes:

• A manual with 41 chapters and three appendices, written as a true training manual and filled with examples and assignments to help you apply the information
• A swipe file called the “Hall of Fame book” that included some of the most successful sales letters ever published, as well as commentary on why they work
• A package to help you write your first sales letter, including an opportunity to win $10,000 from AWAI by writing a sales letter for them
• A bonus report titled “How to Safely and Quickly Change Careers,” which give you advice on how to transition into a career in copywriting
• A subscription to The Golden Thread, a weekly newsletter that keeps you supplied with the latest marketing tips and advice
• A subscription to DirectResponseJobs.com, a site with listings of job openings for copywriters

Finally . . . A Down-To-Earth Guide to Professional Copywriting

Really though, the size of AWAI’s copywriting course isn’t what makes it worth buying. Its biggest selling point is the straightforward, almost humble approach to explaining copywriting with as much clarity as possible.
Some of the other famous copywriters waste hundreds of pages blustering about their achievements before they start trying to teach you anything. I don’t know about you, but that gets on my nerves. If I buy your course, stop trying to sell me. Just tell me what I’ve paid you to teach me.
Michael Masterson and his co-authors do exactly that. Instead of coming off as a big sales pitch, the course reads more like a highly engaging step-by-step blueprint. You get the feeling that they actually want you to succeed, not just buy another course or seminar.
It’s also clear. Unbelievably clear. In some of the other copywriting courses I’ve reviewed, I’ve had a hard time seeing how they connect all of the ideas together, but not here. With the way the course is organized, it’s easy to understand all of the separate parts of the copywriting process.
But the practical aspect of this course that I like most are the assignments. The way they want you to practice what they preach is what makes this a true training program, rather than some hyped-up information product.

Who should invest in AWAI’s copywriting course?

Anyone who’s serious about becoming a professional copywriter.
It’s actually the first course you should buy. Not to imply it’s elementary, but rather it’s probably the only course you’ll ever need. After reading through the manual, you’ll have a solid understanding of how the copywriting business works, beginning to end.
It’s also indispensable for experts. I’ve accumulated several swipe files by now, and I have to say that the Hall Of Fame Book is one of the best among them. Instead of just giving you a collection of sales letters, they tell you what’s so good about them, helping you to incorporate those elements into your own copy.
You can also use it as a desk reference, and that’s why you’ll see AWAI’s program mentioned more than any other. People don’t just buy it and set it aside. They use it for the rest of their career.

Get Started Today … Risk Free

For the value it provides, I’m actually a little shocked on how inexpensive this course is. With many of its competitors coming in over $1,000, you can get started for way less than you might think.
Plus, AWAI offers a 30 day guarantee—if for any reason you decide you don’t like it, you can receive a full refund with no questions asked. Like anyone who is highly confident in what is being offered, they take all of the risk, not you.
So take a look. Click here to read through the offer page, and if you like what you read, kick off your copywriting career with the most highly recommended course in the industry.
This review written by Copyblogger Associate Editor Jon Morrow. Links to the AWAI course are affiliate links.